With a bigger bar and an “all-American” menu, Metairie Boulevard Restaurant heads to the North Shore | Where NOLA eats

The range of restaurants under the local business Creole Cuisine Restaurant Concepts umbrella ranges from old-school Creole (Broussard’s) to a mall wine bar (Vine & Tap). However, one of its concepts, the Boulevard American Bistro, has been so successful that the parent company is building more.

The latest edition of Boulevard American Bistro is scheduled to open Friday, March 18 at 70340 Hwy. 21, part of a shopping center along a stretch of shopping, office and medical complexes.






Boulevard American Bistro staff, managers and owners come together as the all-American restaurant concept’s new Covington location opens on the North Shore. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)


It is the third location, after the first in Metairie and the second in Elmwood, which opened at the start of the pandemic. It is also the company’s first restaurant on the North Shore, as part of the company’s move to diversify its geographic base.







boulevard 7.jpeg

Rockfish with crabmeat and kale salad is a popular dish at Boulevard American Bistro, a brand that started in Metairie and has grown in the region. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)


The boulevard was born in 2015 after Creole Cuisine Restaurant Concepts took over the longtime Houston home of Metairie after the popular restaurant closed. The new restaurant retains some of the touchstones of its predecessor, from an upscale/casual design, to a varied menu at the large bar for dining or just a drink.







salmon boulevard

Smoked salmon and lemon herb aioli at the Boulevard American Bistro bar. (Staff photo by Ian McNulty, Nola.com | The Times-Picayune)


The Covington Restaurant basically serves the same menu as the other locations. It’s a contemporary American list with dishes like prime rib, seared tuna salads, rockfish with crabmeat, barbecued ribs, and apple and walnut cobbler. Crab cakes, spinach-artichoke dip, and cedar-planked salmon are some of the best sellers.

Marv Ammari, CEO of the family business, is considering more locations for Boulevard in the metropolitan area. While serving the same menu, each is personalized for its setting and works within the lessons of its siblings.

Covington’s address was previously a Japanese restaurant, Osaka 21. The company had a blank slate to redevelop here, and they went big on the bar.







boulevard 4.jpeg

The bar extends to the Covington location of the Boulevard American Bistro, a brand that started in Metairie and grew to the area. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)


A large dining bar has always been popular with other restaurants. This again is an even bigger part of the design, taking up about a third of the dining room space.

There is also a covered patio out front for outdoor dining.







boulevard 2.jpeg

Prime rib with baked potato garnish at Boulevard American Bistro, a brand that started in Metairie and has grown in the region. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)


Ammari said the versatility of the Boulevard American Bistro brand has been one of the keys to its growth.

“It’s an All-American concept and, nothing against national chains, but it’s local,” he said. “We have many customers from the North Shore who visit our other restaurants and ask us to come here. This is the right solution for here and for now.

Every Thursday, we give you the scoop on NOLA meals. Register today.







boulevard 9.jpeg

Seared Tuna Salad is one of the starter salads on the menu at Boulevard American Bistro, a brand that started in Metairie and has grown in the region. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)


Another lesson of the embedded pandemic has been the enduring appeal of takeout. Takeout made up 1% of boulevard businesses in 2020. Now it’s up to 20%, Ammari said.







boulevard 3.jpeg

The bar extends to the Covington location of the Boulevard American Bistro, a brand that started in Metairie and grew to the area. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)


Despite widespread staffing issues in the hospitality industry, Ammari said he was blown away by how the teams from the first two restaurants on the boulevard stepped up to help with this new restaurant.

“They bring their passion to the business, which is why we’re able to continue to do that,” he said.







boulevard 6.jpeg

Apple and nut cobbler à la mode at Boulevard American Bistro, a brand that started in Metairie and has grown in the region. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)


Like the other locations, Covington Boulevard continues a number of popular promotions, including half-price bottles of wine on Wednesdays and a $5 martini special on Thursdays.







boulevard 5.jpeg

Spinach and artichoke dip with homemade fries at Boulevard American Bistro, a brand that started in Metairie and has grown in the region. (Staff photo by Ian McNulty, NOLA.com | The Times-Picayune)


American bistro on the boulevard

70340 highway. 21, Covington, (985) 326-2121

Also

5171 Citrus Blvd., Elmwood, (504) 410-5171

4241, boul. Veterans, Metairie, (504) 889-2301

Lunch and dinner daily, from 11 a.m. (all locations)

I walked past closed bars and toasted them with a drink to take home, hoping they would come back, not knowing how or when they might.

Khaled Hegazzi has kept Egyptian heritage central to his life since immigrating two decades ago from Alexandria on the Nile Delta to New Orlea…

Purchases made through links on our site may earn us an affiliate commission

Comments are closed.